So this week we were introduced to the field of photography. We learned about some of the most important events in the history of photography. For the first learning activity we were supposed to choose three of these events and write a paragraph about them and include a couple of photographs. I chose "camera obscura"... Fortsett lesing →

So this week, we learned about colors and how to use the science of colors (color theory) to choose colors and use them to convey meaning and emotion. To be honest I already knew a lot about colors, so I didn't really learn a many new things. But still, I LOVE colors so I always... Fortsett lesing →

So this week was all about type, fonts and typography. I have studied this subject in the past, but it was nice to refresh some of the do's and dont's when it comes to creating good typography. So all of the tasks this week was centered around type, how to utilize it to convey meaning,... Fortsett lesing →

The swedish furniture-giant Ikea is one of the best known companies in the world. A household brand name, the company employs over 100.000 people across the globe and sells furniture for over 25 billion dollars every year. The company was founded in Sweden in 1943 by Ingvar Kamprad. He got the name from using his... Fortsett lesing →

Research If we are to design a logo for a new company, we have to understand what exactly it is that the company provides. In the brief, we were given the following information about the company: “Food & Malt is a collaboration between two friends, Anders Braathen and Even Vehla. Anders has a background as... Fortsett lesing →

Unilever Unilever is a big, multinational corporation that is one of the largest consumer goods companies in the world. Some of the product-types they manufacture are food and drink, personal care and beauty. Unilever owns many other smaller brands in other countries around the globe.  This logo for the english/dutch company Unilever, was made by... Fortsett lesing →

Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). So what does «positioning» mean? It’s a concept which was written about in 1969, by Jack Trout and Al Ries. In the article, Ries and Trout wrote about how companies and their... Fortsett lesing →

So for this weeks learning activity, we were tasked with creating a logo for a fictional juice brand called "Loose juice" We were supposed to sketch out 15 different ideas, and then choose one of the ideas and create a logo in Adobe illustrator. Here are some of my quick sketches: Afterwards I chose the... Fortsett lesing →